What does it mean to stay human when so much of work is being reshaped by AI? We kept coming back to imperfection. People pause, doubt, read context, notice nuance, and make calls that are not purely quantitative. For V7’s London OOH and cafe activation, we turned professional pressure into motion. With the quantitative groundwork handled beneath the surface, overload shifts into focus.

Once a badass, hot and cunty vintage clothing store, selling baes you could wear. Now a badass, hot and cunty nail + lash salon, serving every bae with that polished touch. Happy to work with Ella Cheng on the rebrand <3

Book a nail appointment here

Mandy Ma is an alter ego who struggles between corporate and art. Wall Street and Bushwick. MBA or MA. Masculinity and femininity. Wanting more and being content. Accelerating the world into a living hell and saving everyone.

Our work with Loop spanned everything from card program launches and OOH campaigns to event materials and everyday brand collateral. The challenge? Keeping every execution fresh while staying unmistakably Loop: direct, global, and built for business.

A rebranding exercise with a small constraint: logo, color palette, and typefaces had to stay the same. We developed a new set of illustrations, motion assets, icons, and graphic devices to modernize the brand experience without touching the parts clients already recognize.

At the heart of AnyDay is a simple idea: workers deserve access to their hard-earned wages and tips as soon as the shift is done. The visual direction was designed to make digital payments feel immediate, approachable, and credible.

Kelly Chen, our childhood diva, is the Hong Kong Kylie Minogue musically, with a Victoria Beckham lifestyle. This intimate, personal zine contains poems, photography, and graphic design as a confession of twin flame love.

A set of brand applications for Curate Health, from exterior signage and window graphics to printed programs and menus. The project expands the identity into a more complete spatial system.

Maybe unreturned love is the purest love. PURE LOVE is a photography art direction project with photographer Travis Leung about obsession, passive power, and being worshipped without giving anything back.

Dead Good's name itself is a striking combination of concepts. We capture this duality through the interplay of black and white with soft, glowing light leaks. A nod to the name's inherent contrasts, this fusion imparts a sense of timelessness and boundlessness.

WTW? is a Hong Kong-based platform for curated hip hop events. The identity was designed as a flexible system. A consistent typographic structure and graphic treatments, paired with modular layouts create recognition across posters, social content and event communications, while allowing each program to have its own visual direction.