MMMMM.
MMMMM.
STUDIO
STUDIO
RBC
RBC
RBC
Client
Client
Client
RBC
Service
Service
Service
Brand Identity
The ask
It’s estimated that approximately $400 billion will be passed down to inheritors in Canada. In this regard, RBC Wealth Management aims to strengthen its focus on younger generations, and one of the flagship initiatives is the Financial Literacy program. This program provides the resources and tools for the next generation to be confident and capable as they gain financial independence and become receivers of wealth.
While the Financial Literacy program targets individuals aged 16 and older, its visual and brand language mirrored that of RBC Wealth Management, which caters to a distinctly different demographic. As the creative lead for this rebranding initiative, I was given the responsibility of revamping the entire program to improve communication effectiveness and resonate with the younger audience.
It’s estimated that approximately $400 billion will be passed down to inheritors in Canada. In this regard, RBC Wealth Management aims to strengthen its focus on younger generations, and one of the flagship initiatives is the Financial Literacy program. This program provides the resources and tools for the next generation to be confident and capable as they gain financial independence and become receivers of wealth.
While the Financial Literacy program targets individuals aged 16 and older, its visual and brand language mirrored that of RBC Wealth Management, which caters to a distinctly different demographic. As the creative lead for this rebranding initiative, I was given the responsibility of revamping the entire program to improve communication effectiveness and resonate with the younger audience.
It’s estimated that approximately $400 billion will be passed down to inheritors in Canada. In this regard, RBC Wealth Management aims to strengthen its focus on younger generations, and one of the flagship initiatives is the Financial Literacy program. This program provides the resources and tools for the next generation to be confident and capable as they gain financial independence and become receivers of wealth.
While the Financial Literacy program targets individuals aged 16 and older, its visual and brand language mirrored that of RBC Wealth Management, which caters to a distinctly different demographic. As the creative lead for this rebranding initiative, I was given the responsibility of revamping the entire program to improve communication effectiveness and resonate with the younger audience.
